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Black & White: For collectors of fine photography
Black & White is the ultimate resource for connoisseurs and collectors of black and white fine-art photography. In fact, it is the only magazine devoted to this market. Its readers are not only interested in products related to this market, but they have the ability and inclination to purchase these products.
While Black & White was welcomed by the photographic community from its first issue, our subscription marketing programs have greatly expanded its circulation, placing your products before the largest possible audience. There is no other magazine in the marketplace with this capability.
Black & White is the perfect resources to market anything related to black and white photography, whether it be vintage or recent photos, photographic equipment and supplies, or art books devoted to photography. Our advertising rates are low for our level of paid circulation and the quality of our readers, making Black & White an effective resource for even the smallest businesses.
While black and white photography is often thought of as a medium of the past, recent years have drawn more enthusiasts into its community, with many participants using digital-format cameras to create black and white images. We believe that the popularity of Black & White has been a factor in the accelerated growth of this medium and will continue to be a major factor in its continued popularity.
Not only will your ad in Black & White get strong current exposure, but the message of your ad will endure — over 90% of our readers save their copies of Black & White for future reference and enjoyment.
Contact
advertising@bandwmag.com
Black & White
42 Digital Dr. #5
Novato CA 94949
Fax (415) 382-0587
2023 Advertising Rates
| Display | 1x | 3x | 6x | |
|---|---|---|---|---|
| Full Page | $800 | $700 | $550 | |
| 1/2 Page | 500 | 450 | 350 | |
| Inside Front | 1,100 | 1,050 | 900 | |
| Inside Back | 900 | 800 | 650 | |
| Outside Back | 1,300 | 1,200 | 1,025 | |
| Black & White offers free ad design for display ads. | ||||
| Exposure | |
|---|---|
| 1/2 page | $300 |
| 1/4 page | $150 |
| Check or credit card information must accompany the material before it is published. Black & White designs all Exposure ads. | |
| Black & White reserves the right to refuse advertising it deems not conforming to its editorial code of conduct. Nude images are accepted, but they must be ‘fine art’ images, not ‘glamour nudes’. | |
2023 Closing & Issuance Dates
| Issue | Subscriber Mail Date |
On Sale | Space Close | Materials Due * |
|---|---|---|---|---|
| #157 Jan | 10/12 | 11/2 | 9/7 | 9/20 |
| #158 Feb | 11/30 | 12/21 | 10/28 | 11/8 |
| #159 Apr | 1/25 | 2/15 | 12/21 | 1/8 |
| #160 Jun | 3/22 | 4/12 | 2/15 | 2/28 |
| #161 Aug | 5/10 | 5/31 | 4/5 | 4/18 |
| #162 Oct | 7/5 | 7/26 | 5/31 | 6/13 |
| #163 Dec | 8/23 | 9/13 | 7/19 | 8/1 |
* Changes to ad copy and/or materials to create a new ad are due on Materials Due date.
Insertion Orders: Insertion orders must be received by the Space-Close Deadline. If a change of copy is not received by the Materials Deadline, the contracted advertiser’s copy that ran in the previous issue will be inserted.
Cancellations: Cancellations will not be accepted after the Space-Close Deadline. Cancellations for the cover ads must be made 90 days prior to the scheduled Space-Close Deadline.
Materials: Materials must be received by the Materials Deadline. Advertising materials will be returned at the advertiser’s request. The publisher is not responsible for advertising material left more than three months.
Mechanical Requirements
Display Dimensions
Full page non-bleed: 7.333″ x 10″
Full page bleed: 8.5″ x 11.125″ (Live matter .5″ in from the edge)
1/2 page horizontal non-bleed: 3.5″ x 10″
1/2 page horizontal bleed: 8.5″ x 5.333″ (Live matter .5″ in from edge)
1/2 page vertical non-bleed: 3.5″ x 10″
1/2 page vertical bleed: 4.175″ x 11.125″ (Live matter .5″ in from edge)
Exposure Dimensions
1/2 page: horizontal 7.333″ x 4.583″
1/4 page: 3.583″ x 4.583″
Digital-Format Submissions: Before submitting ads in a digital format, please request our Digital Requirements.
Contract & Copy Regulations
Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.
Publisher reserves the right to change rates at any time.
Publisher accepts no liability for damages due to advertisements not appearing in contracted issue.
All advertisements are subject to acceptance by the Publisher. Publisher also reserves the right to decline or reject any advertising for any reason, at any time without liability, even though previously acknowledged or accepted.
Advertising Responsibility: The purchaser of the advertising space assumes all responsibility for the entire content of any such advertisements printed in Excellence and assumes responsibility for any claims or costs of litigating claims arising therefrom against the Publisher.
Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of the stated rates.
Circulation Information
Published six times per year, distributed nationally by Curtis Circulation Company. Single copy price- $7.95. Special Issues- $12.95. Subscription, 6 issues- $35.00
Additional Terms
1. All past due invoices subject to a finance charge equal to 1.5% per month (18% A.P.R.) of outstanding balance.
2. Publisher reserves the right to employ a collection agency and/or attorneys to recover past due balances: therefore, such accounts will be subject to a reasonable attorney/collection fee equal to thirty percent (30%) of the outstanding balance.
3. All past due invoices will be subject to the “Short Rate.” Any past due invoice(s) will be recalculated to the higher amount due for the frequency actually printed. “Short Rate” adjustments will also be made for any change (downward) in frequency agreement originally contracted for, either written or verbal.